How Do I Show Up In Google Maps? Brick & Mortar & Service Based Businesses.
GMB or your Google My Business listing which is found at business.google.com is where you as a business owner, or your digital marketing agency will manage your local map listings. Proper On Page Optimization of your Google My Business is absolutely paramount.
From selecting proper categories to defining service areas, optimizing images, service offers, business descriptions to content marketing within the GMB platform- there are more opportunities than ever to give Google and it’s users what they want most.
So what does Google and users want?
Glad you asked. They want to display and find the most relevant business to the searchers question. Gone are the days where they showed 7 map listings, or even just three. No Map or SERP is the same for every user. Proximity, to a business, the users geo location and more all effect what Google displays as the most relevant business to solve the search.
Who needs Google Maps or Google My Business Marketing?
If you operate a brick and mortar business or a service based business and draw customers from a defined geographic area and are searching for answers on “how to I get more customers from local marketing” GMB or Google My Business marketing services might be for you.
Why do I need to optimize my Map Listing if i want to get more phone calls or walk in traffic?
With the majority of searches happening on mobile devices, optimizing for local intent is more important than ever. Hyper local relevance is a huge indicator for why some businesses seem to get more phone calls and business and others seem to barely treat water.
What Types of Business Should Market on Google My Business?
Any business that has local intent. Doctors, Lawyers, Plumbers, Car Dealers and more all serve a relatively defined geographic area, where it’s potential customers would call from or travel to their actual physical listing.
How Do Business Owners Measure Success in Google Maps Marketing?
If you want more phone calls, and sales, or walk in traffic, then Google Maps marketing is for you. There are a variety of ways to track success. Analyzing the increasing phone calls, website visitors and more are all solid indicators that GMB marketing is paying off.
Why Mission To Market For GMB Local Marketing?
Mission To Market has developed our own proprietary Google My Business platform for local marketing. Our platform allows our clients to increase metrics and scale campaigns with greater ease, than can be done by utilizing business.google.com