Local search engine optimization helps businesses rank within the top 3 positions of Google’s Local Pack. By having a high ranking listing in Google and other major search engines for a major keyword you can drastically increase the amount of customers that come to your brick and mortar store.
GMB or your Google My Business listing which is found at business.google.com is where you as a business owner, or your digital marketing agency will manage your local map listings. Proper On Page Optimization of your Google My Business is absolutely paramount.
From selecting proper categories to defining service areas, optimizing images, service offers, business descriptions to content marketing within the GMB platform- there are more opportunities than ever to give Google and it’s users what they want most
Top 3 local pack rankings, which is what businesses stand apart from organic results for several reasons. The most obvious reason being found in local results is placement of local-pack results above the organic results. Search engine users typically start at the top of results to research their query, therefore, the local-pack (when present) will typically get more clicks than the organic results.
Additionally, the local results area catches user’s eyes more than the organic results because of its different format and additional information, including company name, review stars with access to actual consumer reviews, address, business hours, link to website as well as directions to reach the business from the user’s current location. Google search users are more likely to find the information they desire faster and easier within the local pack area versus below in the organic results.
Why Mission To Market For GMB Local Marketing?
Mission To Market has developed its own proprietary Google My Business platform for local marketing. Our platform allows our clients to increase metrics and scale campaigns with greater ease, than can be done by utilizing business.google.com