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SEO stands for Search Engine Optimization. The main search engine for most revenue driving searches has been and continues to be Google. So how do you get more potential customers to your website and how do you get them to convert?
Well, the first part of the equation is done by driving visitors through Google Organic Search to your product or service listing. The second piece has to do with conversion. Since Google tracks “conversions” they want to deliver websites that will help the visitor get what they went to Google for. So our job as an SEO agency, is to drive traffic. But we also want you to make money from that traffic. That is why our conversion developers build websites that will not only help drive traffic, but get you paid.
This is the foundation of SEO. Without proper on page SEO, your website will never perform as well as it could. There are lots of things that go into on page SEO, like proper inner linking, use of title tags, and other h1,h2, h3s (think big bold text. The above “On Page” words is an h3 heading. Good on page SEO is continually changing as you should always be seeing what Google is looking for as far as inner links, navigation, user experience.
Part of On Page SEO, but slightly different. Content is what drives traffic, engagement and social shares. If you create world class content, and promote that content via social media or by emailing it to other websites that are in a similar space to get them to promote your content (as it would benefit their readership), then your content can and often will shoot to the top of the search results.
When you are producing new content for your blog or sales pages, you need to make sure you are using the best practices for On Page SEO. This is done so that your content will be able to readily identified by the user and Google’s bots, as to what the content is about.
Links are the backbone of Google’s algorithm. Links are like votes of confidence from one website to the next. If you are trying to get “ranked” for a term in say Indianapolis- like “best painting company in indy” then you would want to get links from painting companies, home improvement websites and other websites in the Indianapolis area.
Knowing how to get good quality links, and what type of “anchor text” (the words that make up visible hyperlink) should be are all essential in getting your business more sales and rankings online.
Sometimes good quality content, good on page and good links aren’t enough. Sometimes you need to dive deep and see why a website is not performing properly. All of our campaigns start with a technical crawl to make sure that your campaign starts off on the correct foot.
Getting your business to the top of Google Maps is a huge win for any company. People are using phrases like “doctors near me” or “lunch restaurants in Carmel IN” to locate places that they can drive to, visit their website or call. When your business shows up in the top 3 results in map listings you can expect to get a large amount of the business from mobile visitors.
Good Google My Business (that’s what generates the Google Map Listings) campaigns start from the inside. We have to go through your account make sure it is set up and optimized properly. Once that is done, then we go about promoting that listing, in a similar but different fashion to your website.
Great question. Since no two campaigns are alike, we do not have general blanket pricing. Each campaign gets a unique pricing structure. Each niche is different as the level of competition varies. The harder the competition, the more time and effort have to get put in and thus the price does as well. Also, we look at if you are an E-Commerce company or a local service provider, like a Doctor or a lawyer.
If you have different service areas that you want to be found in, we take the keywords (the things that people type into Google” and the geographic areas that you want to service and find out roughly how many people are searching for your services and estimate a rough ROI that you can expect.
Frankly, the question is not how much does this cost. The real cost is how much am I missing out by not doing business with you?
Simply fill out our form to see if we might be a good fit for your growing company.
WHAT MAKES MISSION TO MARKET SO DIFFERENT?
Lots of online marketing companies talk a great game. Few actually have the track record to back up their claims. Mission To Market is comprised of a team of extremely talented designers, developers, SEO’s and Facebook Ad experts. When it comes to spending your marketing dollars, make sure you invest wisely. Mission To Market values your business and we will not take on any campaign that we do not firmly believe we can deliver astronomical results for. We don’t just shoot for the stars, we launch you to the moon.
We know how hard it is to communicate clearly and have helped hundreds of large and small businesses clarify their messaging. And when you clarify your message, your website starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads.
The StoryBrand Workshop is taught by Donald Miller, creator of the SB7 framework. Don has studied story for decades and as such is versatile in a language human beings have been speaking for centuries. Combined, his 7 books have spent more than a year on the NYT Bestsellers list. He’s consulted with hundreds of companies to help them clarify their messaging. Don isn’t a professor in an ivory tower. The SB7 framework was created to help him filter the messaging for his own company and the process resulted in him doubling revenue and profits for three consecutive years. Since then he’s gone on to consult with dozens of billion-dollar brands and hundreds of small businesses. Hundreds of Don’s clients have dramatically increased their revenue after learning the SB7 framework.
In the 2-day StoryBrand Workshop, you will: 1. Learn a proven communication formula that has been used in thousands of major motion pictures. You will completely understand how story works and why it’s the most powerful tool to compel a human brain. 2. See how this formula has been used by the world’s top brands in commercials, print ads and web-based marketing and 3. Apply this framework to your company’s messaging including websites, email blasts, keynotes and even elevator pitches. StoryBrand will help you create compelling messaging that stands out.
The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly. Once you clarify your message, your company will begin to grow. Companies that clarify their messaging win in the marketplace. Register for the StoryBrand Workshop today and spend 2 days with Donald Miller. Why? Because nobody will know how much they need your product or service until you tell them in the right way.
WHAT’S MY INVESTMENT?
How much is ineffective or non-existent digital marketing costing you? How many potential customers can’t find you when they are searching on Google? Is your website conveying why people need your product or service?
Listen, a website that does not convert a searcher into a customer is of no value. We build conversion oriented websites that help you make money. Then we promote that website on Google to help drive people who are ready to spend money with you.
Together we can help you beat your competition and win online. Give us a call now.
SEO (Search Engine Optimization)